How Jade Crosby became part of the rising trend in women starting their own businesses

Published by Fardeen Sheikh on

How Jade Crosby became part of the rising trend in women starting their own businesses

Over the years, there has been an increase in women starting their own businesses. According to a report commissioned by American Express, women in America started an average of 1,817 new businesses per day between 2018 and 2019.

The report states that the percentage of women-owned businesses has increased from 4.6% in 1972 to a whopping 42% in 2019. As of 2019, women of color accounted for 50% of those businesses.

Jade Crosby is an Atlanta-based businesswoman who founded her own online advertising company, Soul Coffee Creative Media, earlier this year. 

She said it’s starting to get to a place where there isn’t much of a difference between female-owned and male-owned businesses – instead it’s just business.

Jade Crosby, CEO of Soul Coffee Creative Media. Photo courtesy of Jade Crosby.

Crosby further stated, “People are of course going to still look for women-owned businesses to support, but they look at the business as a whole and the work that they’ve done. If they are impressed by the business then they choose to work with them, rather than solely working with them just because they are a women-owned business and they think it’ll be good publicity.”

Crosby was inspired to start her company Soul Coffee Creative Media after working at a Tyler Perry Studios promo shoot for Sistas because the world of advertising is concentrated in social media now.

Crosby continued, “Not a lot of people nowadays are really watching television and if they are, it’s Netflix, where you don’t get many commercials. Therefore, targeting through social media is important for a business now.”

By Jade Crosby, for a marketing campaign for Vitality Method Studios. Photo courtesy of Jade Crosby.

After seeing the promotional material for the show constantly appearing in social media ads afterwards, she saw the importance of social media in advertising.

This experience prompted her to combine her interest in lifestyle brands with the burgeoning market of social media focused advertising to start Soul Coffee Creative Media, where she focuses on product-based businesses to expand their reach. 

Crosby uses her knowledge of tactics that Fortune 500 companies use in their marketing to help up-and-coming product-based businesses that are trying to change the world for the better by growing their brands on social media. These tactics include getting the brand’s message out to the public, figuring out color palettes, coming up with strategies for social media advertisements through TikTok videos, Instagram Reels and a variety of other ways to increase a brand’s visibility on social media. 

Soul Coffee Creative Media is a part of the growing number of businesses owned by women in America. The trend of more and more female-owned businesses marks a positive trajectory in women becoming financially independent, which brings us closer to a future where men and women are on equal economic footing.

Equal economic power can be the root to equality in everything else, from the business world and to society at large.

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Fardeen Sheikh

Fardeen Sheikh is from Stockholm, Sweden, and he has travelled the world at a very young age. Before coming to Atlanta, he’s lived around Europe and the Middle East. He has recently moved back to Sweden, and is going to study Journalism in City, University of London. Sheikh enjoys watching movies, drinking inordinate amounts of coffee, photography, writing and drawing–even with his best attempts–stick figures. He speaks Bengali, Hindi, French, English and Swedish, while learning a bunch of new things in his free time.

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